An evolution of TV combined with smart content and accessibility, the Samsung Smart TV
NAIROBI, Kenya – May 11, 2011 – Samsung Electronics, the world’s largest flat-screen TV maker, today released a new line of Full HD 3D televisions, epitomised by easy access to rich, interactive content via TV applications – the Samsung Smart TV.
Says Corrie Labuschagne, Product and marketing manager for TVs at Samsung; “The launch of this range of Smart TVs is sure to catapult Samsung into a new dimension of interactive consumer entertainment and certainly it aligns well to our current market objectives of increasing market share and bringing to the consumer what is expected of technology today.”
This new line of TVs features a “Smart Hub” interface that enables viewers to use social networking services and search online portals. With such Smart applications integrated into TV viewing, consumers can watch their favourite programs on TV and in 3D, play their favourite games and surf the Internet using touch screen remote control, watch YouTube, and of course, chat with friends and check updates on Facebook, Twitter and other social sites. Additionally, by using ‘Smart Hub’ technology users can easily find movie and music files saved in nearby digital devices such as mobile phones or desktop computers and access them accordingly.
“This year Samsung expects to sell 12 million Smart TVs globally and with this all new line up of LED TV’s – that come in 46-inch, 55-inch and 60-inch models – we are sure that this is certainly a very realistic goal, especially if we consider that last year Samsung claimed more than half of the 3D TV market in the U.S. (62.9%) and Europe (56.4%), and expect sales of its flat-screen TVs to reach between 45 and 50 million units this year of which 10 million are 3D TVs,” continues Labuschagne.
Samsung also plans to launch a “3D Video-on-Demand service” which will allow viewers to gain access to Full HD 3D versions of around 50 3D videos. Through this and other innovations across the Smart TV range, Samsung are sure to realise an increase in the uptake of these Smart 3D TVs – those that are smarter than the standard flatscreen and provide the user with a virtual, interactive experience much the same as can be experienced from traditional sources such as laptops and mobile phones.
“The launch of these TVs are evident of Samsung’s ability to innovate and it is through these innovations that we continue our commitment to consumers – the delivery of easy to use, high-end technology platforms characterised by Smart design and Smart entertainment options,” concludes Labuschagne.
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About Samsung Electronics Co., Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com
For more information on the product presentations – please go to www.AfricaForum.com which will open on the 10th May and close on the 30th June 2011.